maxjenny is a young, niched and pioneering fashion brand, situated in Copenhagen, totally dedicated to innovation, wearability and function. maxjenny! is designed, constructed and run by Maxjenny Forslund. With her autodidact avant-garde work, she is one of the most acclaimed artistic talents in Scandinavia and one of the most innovative fashion- and print designers at the moment. Can you briefly introduce yourself? My name is Maxjenny Forslund, autodidact fashion designer, from The Royal Danish School of Design, in Denmark. I specialize in printed fabrics/outfits, prints I do myself and my speciality is folding fabric from high-quality sustainable materials and I totally apply the art form, reduction of seams. I strive to avoid sharp boundaries between the seasons. Style that works well transcends seasonal trends. How did you start designing clothes? I actually have a degree in Furniture and Spatial Design from The Royal Danish School of Design. Though I have always been interested in fashion on a happy-shopping-amateur-wannabe-level. You get the short version :-) - Some time after my graduation when all my designbusiness was up and running high speed, I started on a project called 'Seven-Seven'. I designed seven articles (products and furniture, handtufted carpets, wallpaper coffe tables, sofa, glassworks etc…) in seven colours. I created seven highly advanced outfits in seven different colours (obviously)-pattern making is not that far from designing a chair with all measurements in mind :-) and the idea was born and I realized my skill. I have a great eye for pattern making and colourcombos. I signed up for a fashion fair abroad – Berlin Fashion Week and it became an instant succse´-the rest is history.